Places to learn about social norms.

http://www.socialnorms.org/Research/Theory.php http://wch.uhs.wisc.edu/13-Eval/Tools/Resources/Social%20Norms.pdf http://www.ehow.com/about_5401880_social-norms-theory.html http://www.alcoholeducationproject.org/Social%20Norms%20Summary.pdf http://mormon.org/